文/ sciascia @頂尖文案topys

陽(yáng)光，沙灘，美女，夏天來(lái)臨，巴西海邊可是非常瘋狂的。這樣一塊市場(chǎng)大蛋糕，妮維雅防曬霜自然要大玩一把。

既然巴西人民這么熱愛(ài)沐浴陽(yáng)光，那么妮維雅防曬霜的存在意義就是為了讓人們更好的享受陽(yáng)光。怎樣實(shí)現(xiàn)？身為一個(gè)因陽(yáng)光而生的產(chǎn)品，妮維雅巧用陽(yáng)光做文章， 制作了一張?zhí)厥獾碾s志平面廣告，一面是太陽(yáng)能面板，一面連接著充電接口，手機(jī)沒(méi)電，插上充就OK了，簡(jiǎn)直是在海灘上長(zhǎng)時(shí)間游玩的必備利器。這么為消費(fèi)者考慮的品牌，沒(méi)有不愛(ài)的理由吧？

Advertising Agency: DRAFTFCB, Sao Paulo, Brazil
Creative Director: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Director: Paulo Junger, Felipe Petroni
Photographer: Platinum
Art Buyer: Tina Castro, Daniel Gon?alves
Account Manager: Juliana Nascimento
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Planner: Lia Bertoni
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