Corona啤酒日歷:每天都給你一個(gè)喝酒的理由
文/ sciascia @頂尖文案topys
還記得H?lssen & Lyon創(chuàng)意十足的茶包日歷嗎?每天撕一張日歷,飲一杯茶,愜意十足。
今天,Corona啤酒制作的杯墊日歷如出一轍,好腹黑的DM,365天,天天刺激你~~
為了鼓勵(lì)忙碌的亞洲人們停下來好好享受一杯啤酒,Corona在每一日上都用心附上了飲酒的理由,比如大事件的紀(jì)念日、節(jié)假日甚至一些無厘頭的理由,重要的是讓你擁有一顆學(xué)會(huì)放松的心。每一日精心繪制的不同畫面,新鮮感十足,每天翻開一張,會(huì)不會(huì)慣性地來一杯呢?
Advertising
Agency: TBWA, Singapore
Creative Directors: Gary Steele, Hagan de Villiers
Art Directors: Nuno Teixeira, Reginald Ocampo
Copywriter: James Holman
Designers: Nuno Teixeira, Gary Steele, Reginald
Ocampo, Max Kitaev, Aaron Tan, Daphne Tann, Roger Tan, Cheng Guan Koh, Kevin Sim
Account Director: June Wee
Account Manager: Elyn Ong
Account Executive: Lauren Britton
Head of Production: Peter Short
Print Production: Peter Ng
FA Artist: Andrew Yeoh
Studio: Raul Davadilla
Studio Photographer: Renjie Teo
Producer: Haydn Evans
