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送一份巧克力，表達(dá)心意；如果這份心意還可以專屬定制，真是美哉妙哉。

來自吉百利的一次推廣活動(dòng)，準(zhǔn)備好類似于活字凸版印刷的復(fù)古機(jī)器，前來購買的人們，將心意寫下，師傅將單詞排列好，用輕微力度按壓一下即好。收到禮物的人，看到那一行寫給自己的話時(shí)，激動(dòng)不已。

贈(zèng)送禮物貴乎心意，定制的獨(dú)特亦讓贈(zèng)送的人覺得特別，所以，不管是愛不愛吉百利，現(xiàn)在吃起來一定都很甜蜜啊~~

類似創(chuàng)意：宜家：背上你的床，說出你的愛！

Advertising Agency: OgilvyAction, Kuala Lumpur, Malaysia
Regional Executive Creative Director: Daniel Comar
Executive Creative Director: Nuno Lemos
Managing Director: Mahesh Neelakantan
Creative Group Heads: Ho Hong Fei, Benjamin Thain
Senior Art Director: Jarrod Reginald
Senior Copywriter: Michelle Lim-Chua
Art Directors: Javen Tan, Fong Wei Kit, Steve Yeow
Copywriter: Ashraff Ahmad
Designer: Tay Yin May
Account Managers: Nisha Nair, Tracy Bay
Senior Account Executive: Athiya Hamid
Production Manager: TF Chan / ETC Industries
Photographer: Fai / Sunday Studio
Digital Imaging: Pako Looi / Sunday Studio
DI Artist: Soon / DI Solution
Post Production House: SEQ
Published: April 2013