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促銷促銷，就是要給你看見貨真價實的實惠。

菲亞特自信滿滿地聲稱是巴西最省油的車，為了證明這點，他們在巴西的各大食品市場，把傳統(tǒng)的標(biāo)價簽，換成一個個菲亞特車型牌，上面的價格早已換算成公里數(shù)，即把一公斤的蔬菜或水果的花費，給菲亞特加油的話，能跑多少公里。

將車子的促銷投放在超市、食品市場，本身就已十分大眾化和實惠感。用一斤西紅柿的錢，可以讓菲亞特跑54千米，這樣的數(shù)字沖擊還是相當(dāng)誘惑的，讓人心動不已的促銷。

類似創(chuàng)意：大眾：就像買白菜

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Directors: Tiago Bastos, William Waters
Copywriter: Mário Cintra
Illustrator: Tiago Bastos
Typographer: TIago Bastos
Artbuyers: Stella Crippa, Mauro Moura
Print Production: Zezinho Lima
Account Supervisors: Pablo Arteaga, Cíntia Mour?o, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Planners: Marcello Magalh?es, Tiago Lara
Published: April 2013