KITKAT輕松一刻:一秒變枕頭的筆記本
文/ sciascia @頂尖文案topys
累了,就休息一會(huì),如果有個(gè)枕頭那就完美了。
一直主張忙里偷閑的KitKat,推出了一個(gè)非常實(shí)用的DM宣傳。實(shí)際上,正常情況下它就是個(gè)筆記本,封面則暗藏玄機(jī),只要對(duì)著吹氣口使勁吹氣,就會(huì)變成一個(gè)貨真價(jià)實(shí)的小枕頭。對(duì)于那些常常坐在辦公室里伏案工作或者辛苦的學(xué)生黨,真是太便捷與貼心了,從此在辦公室、地鐵上等地方也能舒舒服服的睡一會(huì)了。
Advertising Agency: JWT, Sao
Paulo, Brazil
Chief Creative Officer: Ricardo John
Creative Director: Ricardo John
Art Director: Brunno Cortez
Copywriter: Erick
Mendon?a
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Schaefer
