文/ sciascia @頂尖文案topys

作為承諾和推進(jìn)廢物再利用的垃圾袋、保鮮袋生產(chǎn)公司Glad ForceFlex，為了向年輕人宣傳他們的理念和產(chǎn)品，在音樂節(jié)推出一款多功能帳篷。晚上，當(dāng)帳篷；白天，則化身為垃圾袋，方便清理自己昨晚過夜留下的垃圾。既改善音樂節(jié)盛況后草坪上一片狼藉的慘狀，保護(hù)了環(huán)境；又合適的將帳篷再利用，而且還減輕返程行囊的重量，如此皆大歡喜的創(chuàng)意贏得了2013戛納廣告節(jié)戶外類金獎(jiǎng)。

Advertising Agency: Alma, Miami, USA

Chief Creative Officer: Luis Miguel Messianu

Executive Creative Director: Diego Yurkievich

Group Creative Director: Hernán Cerdeiro

Associate Creative Directors: David Alvarez Rizo, Juan Cruz Vassallo

Art Director: David Alvarez Rizo

Copywriters: Juan Cruz Vassallo, Enrique Beltran, David Santana Robaina

Executive Producer: Rodrigo Vargas

Associate Producer: Alberto Farinas

Strategic Insights Director: Virginia Reyes

Group Account Director: Maria Carolina Reimpell

Industrial Designer: Jonatan Ba?os

Director: Jorge Colon

Editor: Pablo Piriz / Upstairs Efx

Music company: Animal Music