WWF:螞蟻搬運(yùn)工的游行抗議
文/ sciascia @頂尖文案topys
還記得WWF那則超級(jí)環(huán)保的一張紙宣傳單的傳播嗎?身為世界自然基金會(huì),這一次WWF又將環(huán)保生態(tài)宣傳做到了極致——他們請(qǐng)來(lái)了成千上萬(wàn)只螞蟻來(lái)游行抗議。
螞蟻被放置在一個(gè)巨大的箱子里,上方開(kāi)有一窗以便人們觀看。箱子被放置在科隆動(dòng)物園里,利用螞蟻喜歡搬東西的特性,創(chuàng)意人員用激光在小樹(shù)葉上雕刻出一條條標(biāo)語(yǔ),螞蟻們就順理成章的搬運(yùn)起來(lái),形成一隊(duì)龐大的游行隊(duì)伍,呼吁保護(hù)熱帶雨林。
如此有愛(ài)又獨(dú)到的生態(tài)游行隊(duì)伍,成了全國(guó)高度關(guān)注事件。如果動(dòng)物也能說(shuō)話,這場(chǎng)游行早該來(lái)了。
Agency:BBDO Dusseldorf
Client:WWF
Visual Effects:Andreas Landgraf
Editor:Stephen Krause
DOP:Ami Rodrigues
DOP:Ahmet Tan
Voice Over:Tom Zahner
Sound Designer:Marco Manzo
Producer:Jack Gregory Donald
Producer:Kim Duesselberg
Photographer:Jochen Manz
Agency Producer/Head of TV:Steffen Gentis
Copywriter:Ramon Scheffer
Art Director/Illustrator:Fabian Pensel
Creative Director:Carsten Bolk
Creative Director:Christian Mommertz
Creative Managing Director:Sebastian Hardieck
Creative Managing Director:Christian Mommertz
Chief Creative Officer:Wolfgang Schneider
