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加拿大啤酒MOLSON來到了歐洲，讓人們了解并接受，無疑贈飲是最好的方式。

異國他鄉(xiāng)，與別人一起分享家鄉(xiāng)的美味是件很幸福的事。所以MOLSON一反入鄉(xiāng)隨俗的慣有做法，巧妙地將這種情感融入到贈飲活動。他們在歐洲各大城市安放了一臺臺只有用加拿大護照才能開啟的啤酒箱。這樣既突出了啤酒原產(chǎn)地，又強化了民族自豪感。加拿大人因能打開啤酒箱而自豪，其他國家人因能分享到免費的啤酒而喜悅。榮耀與歡樂在這場行銷中被引爆地恰到好處，無疑雙方都會由此對MOLSON產(chǎn)生好感。

Agency:Rethink Communications

Client:Molson

Creative Director:Aaron Starkman

Creative Director:Chris Staples

Creative Director:Dre Labre

Creative Director:Ian Grais

Art Director:Joel Holtby

Art Director:Vince Tassone

Art Director:Christian Buer

Writer:Mike Dubrick

Writer:Aaron Starkman

Writer:Matt Antonello

Writer:Dave Thornhill

Broadcast Producer:Clair Galea

Production Company:Partners Film

Director:Jonty Toosey

Executive Producer:Aerin Barnes

Line Producer:Neil Bartley

Director of Photography:Bruce Jackson

Post Production:Rooster Post

Executive Producer:Melissa Kahn

Editor:Marc Langley

Assistant Editor:Nick Greaves

Post Production:Fort York VFX

Music and Sound Design:RMW Music

Music Producer/Composer:Steven Mackinnon

Colorist:Eric Whipp, Alter Ego