Honda: 一顆螺絲能引發(fā)怎樣的巨變
文/ sciascia @頂尖文案topys
老話說(shuō)：夢(mèng)想有多大，舞臺(tái)就有多大。
一顆螺絲能引發(fā)怎樣的巨變，從發(fā)動(dòng)機(jī)到摩托車(chē)、汽車(chē)、飛機(jī)、機(jī)器人等等本田已有的產(chǎn)品一一被變換出來(lái)，未來(lái)還有什么可能，只要敢想就能成就夢(mèng)的輝煌。
本來(lái)枯燥的工業(yè)化企業(yè)形象用輕松的手活功夫演繹后，瞬間靈活與高科技起來(lái)；另外也相當(dāng)貼合制造家喜歡動(dòng)手，用手改變世界的細(xì)致洞察，高端大氣的同時(shí)，趣味性十足。
Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative
Directors: Tony Davidson, Kim Papworth
Creatives: Chris
Lapham, Aaron McGurk
Producer: James Guy
Client services:
Laura McGauran, Paulo Salomao
Production Company:
Nexus
Directors: Smith
& Foulkes
Executive Creative
Director: Chris O Reilly
Producer: Tracey
Cooper
Production
Assistant: Fernanda Garcia Lopez
Director of
Photography: Clive Norman
Editorial Company:
Trim Editing
Editors: Paul
Hardcastle and David Slade
VFX Company: Nexus
Productions & Analog
