文/ sciascia @頂尖文案topys

一目了然的白色字母與卡在字母輪廓中極不顯眼的公共汽車（F）、小女孩（R）、狗狗（N），一邊開車一邊寫短信，看到的估計(jì)只有字母而無其他了?？吹靡姷淖帜福床灰姷奈ｋU(xiǎn)，簡潔明了的字母創(chuàng)意。

Advertising Agency: Leo Burnett Tailor Made, Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Copywriter: Marcelo Henriques, Paulo Henrique Gomes
Art Director: Tiago Valad?o
Illustrator: Tiago Valad?o
Art Buyer: Stella Crippa, Mauro Moura
Account Supervisor: Pablo Arteaga, Cíntia Mour?o, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser’s Supervisor: C.Belini, Lélio Ramos, Jo?o Ciaco, Malú Antonio, Sarah Albuquerque, Caroline Magalh?e
Planner: Marcello Magalh?es, Tiago Lara
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req