文/Aoi @頂尖文案TOPYS

HOPE牌Bra廣告，意在突出產(chǎn)品超強(qiáng)聚攏功能。還是一貫的拿政治開(kāi)涮，一左一右，布什、卡斯特羅等總統(tǒng)針?shù)h相對(duì)，蹬鼻子上臉，穿bra的女人卻是喜聞樂(lè)見(jiàn)：你們吵的越兇，我的胸越挺拔。

不過(guò)問(wèn)題在于，Bra的客群多是年輕女性，她們對(duì)政治真的關(guān)心嗎？畫(huà)面沖擊是有了，文案“Right and Left together” 卻是平平。

Advertising Agency: Giovanni+Draftfcb, Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter / Art Director: Adriano Alarcon
Photographer: Rodrigo Ribeiro
Illustrator: Sattu
Art Buyer: Tina Castro, Daniel Gon?alves
Account Supervisors: Renata Velloso, Renata Batalha
Advertiser's Supervisor: Sandra Chayo
Account Managers: Mauro Silveira, Marco Aymoré
Planner: Luciana Mussato
Image Retouch: Rodrigo Cortez