文/Aoi @頂尖文案TOPYS

其它元素保持不變，僅改變一種顏色，故事的內(nèi)涵、結(jié)局就大相徑庭?？蓜e小看了這12種顏色。

銅牌：這一切都?xì)w功于我的家人。/ 銀牌：感謝國家對(duì)我的栽培。/ 金牌：謝謝贊助商、隊(duì)長、球鞋、美味的果汁……

啊！你受傷了！/ ??！國王受傷了！（英語中blue-blooded指出身名門）/ ?。∧闶莻€(gè)變異人！

“12 colors, thousand of stories.”

Advertising Agency: Simple, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Max K?nig/Pablo Urrutia
Copywriter: Francisco González
Art Director: Diego Gómez
Illustrator: Diego Gómez
Account Supervisor: Mauricio Amenábar
Advertiser’s Supervisor: Gonzalo Mutis