文/Aoi @頂尖文案TOPYS

童年掛在樹上當(dāng)秋千的輪胎，經(jīng)過數(shù)十年，隨著樹木長(zhǎng)高，它竟然還在那里。

從一個(gè)詩(shī)意的側(cè)面去表現(xiàn)：持久耐用，就是固特異。

Advertising Agency: Y&R, S?o Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrators: Estúdio Filet com Fritas
Photographer: Imagebank / Shutterstock