文/Aoi @頂尖文案TOPYS

如果不是車身少了一半，這就是一張普通的越野車廣告。

兩個(gè)輪子也能越野？說(shuō)的是本田CRF 摩托。

為了讓巴西人對(duì)這種新推出的越野摩托有更高的接受度，Y&R想出了這招“一分為二”。從而更直觀的告訴他們：論安全性、可靠性甚至是越野精神，兩輪都不輸四輪。 "Off-road spirit on two wheels."在路上的精神，兩輪也可以有。

“Off-road spirit on two wheels.”

Advertising Agency: Y&R, S?o Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Alexandre Vilela (X?)
Flavio CasarottiExecutive Creative Director Executive Creative Director
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Photographer: Shutterstock