新加坡防自殺組織:自殺者的“言下之意”
文/Aoi @頂尖文案TOPYS
單看上圖,I feel fantastic / Life is great / I'm fine.你會認為這是自殺者的留言嗎?
真正的傷痛從不是顯而易見的。自殺者或許給我們留下過信號,只是我們未能發(fā)現(xiàn)。
一喜一悲,簡單地一個翻轉(zhuǎn),就戲劇化地揭示了自殺者迷惘、抑郁的心理狀態(tài)。
你能讀出他們真正想說的話嗎?
從上到下依次:
I'm falling apart / I hate myself / Save me.
Advertising Agency: Publicis, Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng
Typographers: Jia Ying Goh, Kris Ng
Photographer: Sebastian Siah Shooting Gallery Asia
Digital Imaging: Issac Aloysius Goh
Producer: Michael Kan
Agency Producer: Lynn Cheng
