文/Aoi @頂尖文案TOPYS

單看上圖，I feel fantastic / Life is great / I'm fine.你會認為這是自殺者的留言嗎？

真正的傷痛從不是顯而易見的。自殺者或許給我們留下過信號，只是我們未能發(fā)現(xiàn)。

一喜一悲，簡單地一個翻轉(zhuǎn)，就戲劇化地揭示了自殺者迷惘、抑郁的心理狀態(tài)。

你能讀出他們真正想說的話嗎？

從上到下依次：

I'm falling apart / I hate myself / Save me.

Advertising Agency: Publicis, Singapore

Worldwide Creative Director: Erik Vervroegen

Chief Creative Officer: Ajay Thrivikraman

Associate Creative Director: Kris Ng

Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho

Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng

Typographers: Jia Ying Goh, Kris Ng

Photographer: Sebastian Siah Shooting Gallery Asia

Digital Imaging: Issac Aloysius Goh

Producer: Michael Kan

Agency Producer: Lynn Cheng