多芬男士護(hù)膚:男人的臉,隨時(shí)面臨酷刑!
文/Missa@頂尖文案TOPYS
如今,男人清早在鏡前折騰,已經(jīng)見(jiàn)慣不慣!但是還有些‘純爺們’,對(duì)此嗤之以鼻!
孰不知每個(gè)爺們都應(yīng)該好好保護(hù)自己的臉,因?yàn)?/span>---酷刑在等著你!
風(fēng)吹雨淋都是小事,還要是孩子的橡皮泥,愛(ài)人的出氣筒,隨時(shí)準(zhǔn)備撞玻璃,被水潑,被火撲,被煙熏,飛來(lái)不明物砸,甚至寵物還要撓幾爪……真的很受傷~做爺們不容易,抓緊給自己護(hù)理一下吧!(話說(shuō),TVC看了頓時(shí)覺(jué)得身邊的爺們都可愛(ài)了~)
屏幕前的爺們,看了TVC,你是不是摸了下自己的臉?手感粗糙還是皮滑肉嫩?多芬深知你的不易,作為消費(fèi)者,這種體貼是否容易打動(dòng)你心?
Category: Cosmetics & toiletries
Client: Unilever
Agency: Ogilvy & Mather London
Production: Outsider
Country: United Kingdom
Director: Scott Lyon
Executive Creative Director: Gerry Human
Creative Director: Ivan Pols
Producer: Zeno Campbell-Salmon
Copywriter / Art Director: Will Marsden
Copywriter / Art Director: Jordan Down
Account Director: Erica Horolick
Account Director: Alex Canthal
DoP: Steven Chivers
Agency Producer: Lyn Woodcraft
Editor: Art Jones
