文/ sciascia @頂尖文案topys

噪音關(guān)乎生活質(zhì)量，安靜關(guān)乎生活隱私。

隔著一堵墻，兒子深夜才歸、女朋友老爸的回家、baby的調(diào)皮搗蛋，一切風(fēng)吹草動都能被清晰聽見， LG空調(diào)運(yùn)行時的低噪音可見一斑。

創(chuàng)意表現(xiàn)雖然用樂譜的形式表現(xiàn)出探聽者聽見屋外聲音的竊喜，恰到好處暗合文案“Nothing is more useful than silence.”只不過取而代之的“樂符”卻相當(dāng)重口，這是要增加戲劇效果么？

更多：吵什么吵，低噪家電創(chuàng)意大比拼

AdvertisingAgency: Y&R, S?o Paulo, Brazil

Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Cas?o
Illustrator: Zombie Studio
Published: April 2013