文/Aoi @頂尖文案TOPYS

因?yàn)?/span>Lezita推出了一種汽車形狀的餅干，于是小孩子們長(zhǎng)大的嘴巴就變成了隧道。當(dāng)食品廣告脫離健康、成長(zhǎng)等“家長(zhǎng)視角”，單純地表現(xiàn)一種童真時(shí)，才有了趣味。

文案：Here comes the train!Train shaped chicken nugget for kids.

Advertising Agency: McCann ?stanbul, ?stanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Director: Taygun D?mbek?ioglu
Art Director: Hazel Eren
Copywriter: Nazl? Atasoy
Illustrator: Zoo ?stanbul
Account Director: ?zlem Milor ?slam
Account Manager: G?zde ?eviker
Account Executive: Elif K?r
Published: July 2013