文/Aoi @頂尖文案TOPYS

用科學(xué)配方去污殺菌是一回事，直接在物理上徹底隔離細(xì)菌來源不是更好？

運(yùn)用畫面“錯(cuò)位”表現(xiàn)香皂的除菌能力，這樣的創(chuàng)意能否說服你？

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Advertising Agency: Y&R, S?o Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Cas?o
Photographer: Lúcio Cunha