文/ sciascia @頂尖文案topys

上面是驚慌失措地將果汁、咖啡等打翻，下面是高貴冷艷地將果汁不費吹灰之力接入碗中，張力十足而又機智巧妙的創(chuàng)意處理，讓 Super Pel地板清潔劑是如何的好用便捷、去污能力如何強勁，一目了然。

PS：畫面上文案處理有點小遺憾，如果利用單詞與單詞的倒影組成一句文案就完美了~~

同樣是將地板類比成鏡面的創(chuàng)意：企鵝地板清潔劑：借你一雙慧眼，污物無處可藏

Advertising Agency: Lowe, Jakarta, Indonesia
Creative Directors: Din Sumedi, Firman Halim
Art Directors: Aji Bekti, Reza Maulana
Copywriter: Kurniawan Hatigoran
Photographer: Nurulita
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