文/Aoi @頂尖文案TOPYS

寶馬產(chǎn)地德國(guó)，跟羅馬有什么關(guān)系？

其實(shí)這是BWM ROME，寶馬在羅馬唯一經(jīng)銷商出的廣告，強(qiáng)調(diào)自己血統(tǒng)純正、獨(dú)一無(wú)二的地位。

畫面選擇羅馬標(biāo)志性的特雷維噴泉(Fontana di Trevi) 和圣天使城堡（Castel Sant Angelo）做背景，隱約可見引擎蓋、后側(cè)面的細(xì)節(jié)，使車與羅馬完成了融合。

Advertising Agency: BCube, Milan, Italy
Executive Creative Director: Francesco Bozza
Client Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Art Director: Giovanni Greco
Copywriter: Enrico Pasquino
Account Director: Edi Borrelli
Account Supervisor: Giansimone Graziosi
Account Executive: Giorgia Benetti
Art Buyer: Caterina Collesano
Photographer: Winkler+Noah