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在口香糖清新口氣一片倒的訴求中，Extra 口香糖這樣溫情的情感訴求顯得格外特別。

用包裝口香糖的紙折一只千紙鶴，有多少人曾經(jīng)這樣做過？一片片extra一只只千紙鶴蜻蜓點水般在父女的生活中穿插，卻細膩深入的表現(xiàn)出父親沉默而偉大的殷殷愛女之情。不知何時，Extra 口香糖早已融化成了愛，陪伴我們最愛的人一路健康成長。

“Give extra，get extra?！碑孆堻c睛的雙關廣告語自然承接，為這場溫情畫上了完美的句號。

Advertising Agency: Energy BBDO, USA
Chief Creative Officer: Dan Fietsam
Managing Director: Jeff Adkins
Head of Integrated Production: Rowley Samuel
Group Creative Director: Rick Hamann
Associate Creative Director: Jimmy Dietzen
Junior Art Director: Erynn Mattera
Executive Producer: John Pratt
Integrated Producer: Vanessa Luhr
Client Service Director: Chris Reed
Sr. Account Director: Pete Ruest
Account Director: Brian Sisson
Planning Director: Elizabeth Brown
Production Company: Rattling Stick
Director: Pete Riski
Executive Producer: Jennifer Barrons
Producer: Kelly Spacey
Editorial: Cut & Run
Editor: Eve Ashwell
Assistant Editor: Dustin Zimmerman
Producer: Christie Price
Visual Effects: The Mill