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幽藍(lán)的海平面深邃無(wú)垠，一輪明月盈盈生輝……如此優(yōu)美怡人的景色照得大眾Polo BlueMotion車主們春心蕩漾。為啥呢？仔細(xì)一看，原來(lái)這是油箱的內(nèi)部視角，而明月則是加油口。

“從未感覺(jué)油箱這么大。Polo BlueMotion，每百公里油耗僅3.3升?！庇糜拖涞拇蠓匆r油耗的小，創(chuàng)意點(diǎn)贊，執(zhí)行點(diǎn)贊。

A fuel tank has never felt so big. The Polo BlueMotion. Only 3.3l/100km.  

類似創(chuàng)意：

大眾BlueMotion：一箱油的距離有多遠(yuǎn)？

海闊天空，麥當(dāng)勞的大咖啡廣告

Agency: Grabarz & Partner, Werbeagentur, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Breitbach, Christoph Stricker, Timm Weber
Copywriter: Leander Schmalfuss
Graphic Artist: Barbara Dirscherl
Art Director: Jasmin Remmers
Account Supervisors: Reinhard Patzschke, Anna Christiane Roth, Katja Fredriksen
Photographer: Tom Mennemann