文/Aoi @頂尖文案TOPYS

Bodum是丹麥一個時尚家居品牌，產(chǎn)品線包括咖啡壺、廚具等等。秉承創(chuàng)始人Peter Bodum的“Good design doesn't have to be expensive”（好設計不應該是昂貴的）設計理念，Bodum的產(chǎn)品始終遵守簡單、有效的設計原則，并以其獨特的設計見長。

以廚具為例。往常的刀、攪拌器等的把手都是采用突起的紋路來防滑，Bodum卻摒棄這種設計，用硅樹脂、凸點創(chuàng)造出安全、舒適的使用感受——防滑、親切如握手。

因此，不難理解這系列平面中“手”的含義了吧？

類似創(chuàng)意：

Del Monte調(diào)味醬：嘛咪嘛咪哄，大廚顯靈

Advertising Agency: DM9 Jayme Syfu, Makati City, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Louie Sotto
Art Director: Dee Taar
Associate CD / Copywriter: Biba Cabuquit
3D: Pinoy Reyes Final Artwork
Associate Creative Director: Allan Montayre
Accounts: Carla Dado, Tam Salonga
Print Producer: Sheila Villanueva
Photographer: Jay Tablante