文/Aoi @頂尖文案TOPYS

都市日報(bào)，一份跨國(guó)性的免費(fèi)報(bào)章，由瑞典傳媒集團(tuán)Kinnevik創(chuàng)辦，本名Metro，意為在捷運(yùn)看的報(bào)紙。這系列廣告的主張是Bringing the world to you.把世界帶給你。身臨其境了解國(guó)家大事，就好比等地鐵時(shí)旁邊坐的達(dá)賴(lài)?yán)铮?/span>在公園看報(bào)紙時(shí)英國(guó)女王騎車(chē)經(jīng)過(guò)……

Bringing the world to you. Metro

Advertising Agency: Animal Farm, Amsterdam, The Netherlands

Creative Director: Arjen de Jong

Art Director: Gieri Cosson

Copywriter: Arjen de Jong

Photographer: Jaap Vliegenthart

Published: October 2013