文/Aoi @頂尖文案TOPYS

都市日報，一份跨國性的免費報章，由瑞典傳媒集團Kinnevik創(chuàng)辦，本名Metro，意為在捷運看的報紙。這系列廣告的主張是Bringing the world to you.把世界帶給你。身臨其境了解國家大事，就好比等地鐵時旁邊坐的達賴?yán)铮?/span>在公園看報紙時英國女王騎車經(jīng)過……

Bringing the world to you. Metro

Advertising Agency: Animal Farm, Amsterdam, The Netherlands

Creative Director: Arjen de Jong

Art Director: Gieri Cosson

Copywriter: Arjen de Jong

Photographer: Jaap Vliegenthart

Published: October 2013