文/ sciascia @頂尖文案topys

這是泰國(guó)健康促進(jìn)基金會(huì)勸導(dǎo)人們出門行駛請(qǐng)帶上頭盔的公益廣告。當(dāng)路途出現(xiàn)安全事故時(shí)，頭盔便會(huì)像降落傘一般緩沖你頭部的墜地時(shí)間和損傷，安全防護(hù)效果十分形象。還是一如既往的簡(jiǎn)潔、直中要害，又不少視覺沖擊力。

“Land safe. Always wear a helmet.”

Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok
Director Of Social Marketing Support Unit: Supatnuj Sorndamrih