文/ sciascia @頂尖文案topys

這支大眾訴求智能輔助系統(tǒng)的TVC處處流露著超級冷的德式幽默——

樹先生大老遠騎著自行車，跑到停車場，在你打算開車前，一臉嚴肅的盯著你，見你呆頭呆腦沒反應還隨身自備銅鈸猛擊一下提醒你，真是有愛之至，一反常態(tài)下汽車廣告的大氣高端上檔次。對于“危險會自己提前告知”的訴求渲染到位的同時，還能讓人久久玩味，值得學習。

Advertising Agency: DDB Tribal, Berlin, Germany

Chief Creative Officer: Eric Schoeffler

Executive Creative Director: Matthais Schmidt

Creative Directors: Mark Isken, Nils Haseborg

Art Directors: Behnaz Pakravesh, Felipe Cury, Jack Christensen

Copywriters: Christian Anhut, Rodrigo Linhares Da Silva

Production Co: Radical Media Berlin

Director: Greg Bray

Executive Producer: Lutz Mueller

Producer: Toni Jaschke

Cinematographer: Christian Datum

Sound / Music: Richard Blaha