克萊斯勒：在家都這么危險(xiǎn)，在外還不選擇一款足夠安全的車？
文/Aoi @頂尖文案TOPYS
將悲劇發(fā)生的前一瞬間定格、呈現(xiàn)給你，就是讓你了解孩子在家可能遭遇的種種不測。
家里已經(jīng)如此危險(xiǎn)，出門在外還不選擇一款安全的車？
Town& Country是克萊斯勒品牌旗下的一款商務(wù)車型，配備6個(gè)安全氣囊，被評(píng)為2012TOP安全車型。因此本系列平面主打安全牌、家庭牌，以求打動(dòng)目標(biāo)人群。
“Your children take enough risks at home already.”
Advertising Agency: Leo Burnett Tailor Made, S?o Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Director / Copywriter: Tiago Bastos
Art buyers: Stella Crippa, Mauro Moura
Photography: Getty Image
Print Production: Zezinho Lima
Account Supervisors: Pablo Arteaga, Ricardo Forli, Junior Bottura, Rafael Oliveira, Anelene Putini
Planners: Marcello Magalh?es, Ana Luiza Santos, Rogério Colantuono, Stephanie Peart
