文/Aoi @頂尖文案TOPYS

看各位五味雜陳的眼色，想必是褲子上出現(xiàn)了不該出現(xiàn)的東西，引起了什么不好的聯(lián)想……而當事人還毫不知情呼呼大睡呢！一切不過是誤會。所以呢，有了污漬趕緊清除，多一事才能少一事！

Don't let a stain tell the wrong story.（注意兩個細節(jié)：褲子被做成了書本的形狀；右上角文案、產(chǎn)品圖下方的The end 都是作為文案story的配合）

Agency: TBWA
Brand: Persil
Geo: Asia, Kazakhstan
Don't let a stain tell the wrong story
Advertising Agency: TBWA\Central Asia & Caucasus, Kazakhstan
Creative Director / Art Director / Copywriter: Juan Pablo Valencia
Illustrator: Marat Kumekov
Clients: Darja Kossmann, Stefan Pichler