尊尼獲加酒駕推廣:玻璃車
文/ sciascia @頂尖文案topys
正值F1賽季達(dá)到高潮,作為邁凱輪贊助商的尊尼獲加,用1750個(gè)玻璃杯以數(shù)字技術(shù)完成了一輛玻璃版的邁凱輪汽車。希望通過(guò)“玻璃車”的脆弱本質(zhì)揭示酒后駕車的危險(xiǎn)性,呼吁理性飲酒,拒絕酒后駕車。
搭載這種頂級(jí)賽事做推廣,尊尼獲加更是大下血本,調(diào)整呼吸一起來(lái)震撼吧~~
Advertising Agency: Iris, Singapore
Executive Creative Director: Grant Hunter
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Creative Group Head: Jonathan Cockett
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