文/ sciascia @頂尖文案topys

從陸地到海洋，從廣袤草原到茫茫南極，想去哪里，一輛JEEP，隨心馳騁。

巧妙的顛倒設(shè)計(jì)，長(zhǎng)頸鹿立馬變海獅，很神奇，道出JEEP卓越的越野性能、無(wú)處不達(dá)，“See whatever you want to see”的狂野霸氣主張。

母鹿—海獅

大象—天鵝

長(zhǎng)頸鹿—企鵝

See whatever you want to see.

Advertising Agency: Leo Burnett, Paris, France

Executive Creative Director : Xavier Beauregard

Art Directors: Jerome Gonfond, Remi Lascault,

Copywriter: Hadi Hassan-Helou

Illustrator: Jerome Gonfond