文/ sciascia @頂尖文案topys

Chicco是一家致力于滿足兒童成長、為不同成長階段的兒童提供質(zhì)優(yōu)、安全和專業(yè)產(chǎn)品的品牌。這篇母親節(jié)的創(chuàng)意，雖很簡潔，但是訴求點卻異常感人。

母親節(jié)這一天，小淘氣們就做一次乖寶寶，多吃蔬菜水果、乖乖看書，少點調(diào)皮搗蛋，好好聽媽媽的話，這可能就是母親最大的欣慰了！

Today do as your mother says.

Happy Mother's Day.

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head: Firat Yildiz
Art Director: Cem Hasimi
Copywriter: P?nar Cing?z
Account Manager: Isil Uygur
Illustrator: Cem Hasimi