文/Aoi @頂尖文案TOPYS

與一般鎖具強(qiáng)調(diào)的“封鎖”表現(xiàn)不同，Yale提供的是一種“開放”，只不過在概念上，“里面”仍然是“外面”。用一種鏡面對(duì)稱的表現(xiàn)告訴沒鑰匙的人：想進(jìn)？沒門。

No way in

Yale. The world's favourite lock

Advertising Agency: Grey Group Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Associate Creative Director: Phoecus Lee
Art Directors: Phoecus Lee, Tio Tit Seng
Copywriters: Low Pooi Yeng, Lee Weng Onn
Retouchers: Cy Chen, Mei Yin, Wai
Photographer: Kong Chi Siong / Studio 31
Producers: Caryn Chan, Jeanir Amir / Studio 31
Typographer: Tio Tit Seng
Art Buyer: Chew Ai Leng
Account Managers: Seng.t, Lee Chiang Shun
Published: March 2013