寶潔索契冬奧會(huì)TVC：感謝媽媽?zhuān)也辉俸ε滤さ?/h1>

• P&G 寶潔 索契冬奧會(huì) 感謝媽媽 摔倒 溫情 動(dòng)人 母愛(ài) Wieden + Kennedy

文/ sciascia @頂尖文案topys

英雄的背后總有位偉大的母親。承襲2012年倫敦奧運(yùn)會(huì)的“感謝母親”營(yíng)銷(xiāo)策略的成功，寶潔為即將到來(lái)的索契冬奧會(huì)制作的創(chuàng)意宣傳視頻，依舊以此為主題。

你的每一次摔到，都有母親的貼心守護(hù)；你的每一次站起來(lái)，都有母親堅(jiān)定地鼓舞。寶潔并沒(méi)有直白的去展現(xiàn)，只是用一位運(yùn)動(dòng)員從出生到長(zhǎng)大到成功完成比賽前的每一次摔到，讓你感同身受，讓你動(dòng)容，感謝媽媽?zhuān)?/span>

Agency:Wieden + Kennedy Portland
Client:P&G
Executive Creative Director:Joe Staples
Executive Creative Director:Susan Hoffman
Director:Lance Acord
Production Company:Park Pictures
Creative Director/Copywriter:Kevin Jones
Creative Director/Art Director:Ollie Watson
Senior Producer:Erika Madison
Head of Production:Ben Grylewicz
Executive Producer:Mary Ann Marino
Line Producer:Caroline Kousidinis
Production Designer:Jason Hamilton
Editorial Company:Joint
Editor:Peter Wiedensmith
Post Producer:Ryan Shanholtzer
Assistant Editor:Kristy Faris
VFX:A52
Song:Primavera
Composer:Ludovico Einaudi
Sound Designer:Peter Wiedensmith
Mix:Eleven
Mixer:Jeff Payne
Producer:Caroline O'Sullivan