文/ sciascia @頂尖文案topys

很絕的點(diǎn)子有木有？
汽車的戶外形象廣告一般都只會(huì)給一輛車來個(gè)最炫的特寫，不過這讓Smart找到了調(diào)侃的切入點(diǎn)。專挑旁邊是一輛車的廣告牌，Smart立起一張充滿七輛車的霸氣廣告牌。
還是小的好吧，多節(jié)約空間！真是借力打力最給力??！

On the next billboard, only one car fits.
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Creative Directors: Félix Del Valle, Carlos Jorge
Art Directors: David Albardonedo, Carlos Jorge
Copywriters: Félix Del Valle, Paco Castillo