Nomad 滑板霸氣十足戶外運(yùn)動(dòng):收回我們的城市失地
文/ sciascia @頂尖文案topys
作為街頭文化的典型代表,隨著時(shí)代的發(fā)展和城市建筑、設(shè)施等越來越鱗次櫛比,滑板運(yùn)動(dòng)就像時(shí)代的棄兒一般,被越來越多的公共休閑娛樂場所取締。
為了幫助滑板愛好者,Nomad 滑板聯(lián)合馬德里L(fēng)ola創(chuàng)意機(jī)構(gòu)開展了一項(xiàng)名為"Invisible Ramps(隱形坡道)" 的campaign。顧名思義,通過環(huán)境藝術(shù)家的巧妙繪制,一塊塊滑板道完美融入周圍環(huán)境中,遠(yuǎn)看完全分辨不清,就像隱形了一般。滑板運(yùn)動(dòng)員劃上坡道,看上去就像在樓體建筑之間自由滑翔,效果足夠神奇,足夠震撼。就像戰(zhàn)士在宣誓一般,是時(shí)候收回我們的失地了!
Advertising Agency: Lola / Lowe & Partners?, Madrid, Spain
Executive Creative Director: Chacho Puebla?
Creative Directors: Juan Sevilla, Francisco Cassis, Paulo Areas
Copywriter: Martín Feijoó
Art Director: Fred Bosch
Client Services Director: Daniele Cicini
Agency Producers: Sebastián Arce Romero, Lola Guillamón
Production Companies: Smile y Deseif
Designers: Federico Calderón, Carmelo Barberá, Rodrigo Cantalejo
Smile Producer: Esther Blazquez
Director: Javier Lamaignere
Photographer: Roberto Feijoó
