文/ sciascia @頂尖文案topys

作為街頭文化的典型代表，隨著時(shí)代的發(fā)展和城市建筑、設(shè)施等越來越鱗次櫛比，滑板運(yùn)動(dòng)就像時(shí)代的棄兒一般，被越來越多的公共休閑娛樂場所取締。

為了幫助滑板愛好者，Nomad 滑板聯(lián)合馬德里L(fēng)ola創(chuàng)意機(jī)構(gòu)開展了一項(xiàng)名為"Invisible Ramps（隱形坡道）" 的campaign。顧名思義，通過環(huán)境藝術(shù)家的巧妙繪制，一塊塊滑板道完美融入周圍環(huán)境中，遠(yuǎn)看完全分辨不清，就像隱形了一般。滑板運(yùn)動(dòng)員劃上坡道，看上去就像在樓體建筑之間自由滑翔，效果足夠神奇，足夠震撼。就像戰(zhàn)士在宣誓一般，是時(shí)候收回我們的失地了！

Advertising Agency: Lola / Lowe & Partners?, Madrid, Spain

Executive Creative Director: Chacho Puebla?

Creative Directors: Juan Sevilla, Francisco Cassis, Paulo Areas

Copywriter: Martín Feijoó

Art Director: Fred Bosch

Client Services Director: Daniele Cicini

Agency Producers: Sebastián Arce Romero, Lola Guillamón

Production Companies: Smile y Deseif

Designers: Federico Calderón, Carmelo Barberá, Rodrigo Cantalejo

Smile Producer: Esther Blazquez

Director: Javier Lamaignere

Photographer: Roberto Feijoó