文/Lesca丹 @頂尖文案TOPYS

這篇來(lái)自4A廣告公司W(wǎng)+K上海的第五本年冊(cè)文案，對(duì)人類這個(gè)族群的總結(jié)洞悉倒顯得頗有一番見(jiàn)解。

保持著旁觀者的理性之余，也透著來(lái)自人類細(xì)膩情感的語(yǔ)言抒發(fā)。

不滿足的天性，荒誕的想法，廣告公司似乎總在扮演者類似D伯爵的人物角色，負(fù)擔(dān)著為人類沉重的思想插上翅膀的重任。

只不過(guò)這一切在4A看來(lái)似乎是很美妙的過(guò)程，被當(dāng)做是探索，是演繹，是重構(gòu)，是建立在現(xiàn)實(shí)上的理想橋梁。

這是篇稍稍有些值得玩味的文案，從中文到英文，一起來(lái)感受下。

5年的時(shí)光足夠我們領(lǐng)會(huì)一些重要的事情.

我們懂得了人類對(duì)饕餮的渴望是一個(gè)填不滿的黑洞，一頓色香味俱全的大餐下肚，只會(huì)讓他們更加胃口大開(kāi)。作為一家以滿足各種挑剔食客為己任的公司，這樣的挑戰(zhàn)正是我們最甜蜜的負(fù)擔(dān)。

我們懂得了人們不僅想知道是什么，更想體驗(yàn)為什么， 他們不止希望被談?wù)?，還希望被聆聽(tīng)。他們想要看得到的、聽(tīng)得到的、摸得到的，陽(yáng)春白雪的、下里巴人的，煽情催淚的、說(shuō)大道理的。總之，他們想要全方位的陶醉。

5年了。這5年是一場(chǎng)愉快的實(shí)驗(yàn)，我們不斷探索傳播的新方法、新可能，透過(guò)眼睛、耳朵、鼻子、嘴巴和皮膚，激發(fā)人們思考，帶給人們感動(dòng)。我們可以驕傲地悉數(shù)經(jīng)歷過(guò)的風(fēng)風(fēng)雨雨，但我們也很明白，天地之大，我們才剛上路。

5 years of being W+K shanghai has taught us something that we think is really something.

Human beings are wonderfully hungry creatures, we can devour a smorgasbord of stimulus from all 5 senses and just keep on feasting.

As an agency in the simple business of engagement, this realization is both daunting and delightful to us.

We are learning that humans want much more than one way declarations, they want experiences. They want more than being spoken at. They want to be listened to. They crave for their senses to be romanced on every level: visual, physical, cultural, visceral, aromatic, aural, oral, and even moral.

The past year has been a lovely experiment in trying to reach people in as many different ways as we can imagine.

To give our best go at connecting to human hearts and brains through their eyes, ears, nose, mouth and skin. And while we’re thrilled about where we’ve been, we know we’ve only just scratched(and sniffed) the surface of what is to come.

viaW+K上海