文/ sciascia @頂尖文案topys

智能機(jī)的蛋疼待機(jī)時(shí)間，在創(chuàng)意人的轉(zhuǎn)化下，又促就了一次動(dòng)人的傳播。

對(duì)于智能機(jī)來(lái)說(shuō)，電量就是其血脈。將公共場(chǎng)合的免費(fèi)充電設(shè)施與獻(xiàn)血海報(bào)巧妙結(jié)合，一根長(zhǎng)長(zhǎng)的輸血管連接線極為引人注目。

如果你拿起它充電，就會(huì)赫然看見(jiàn)一行文案，直擊心底：

"If you need, we're for you. Why not return the favor? We need blood."

 “如果你需要，我們?yōu)槟?wù)。為什么不回報(bào)以愛(ài)呢？我們需要血?！?

先給予再得到，一個(gè)廣告牌里透著智慧的光。利用人們“吃別人的嘴軟”的小小羞愧心和感恩的心，這樣的傳播很容易就起效了。

Advertising Agency:Publicis, Sao Paulo, Brazil
Chief Creative Officer:Hugo Rodrigues
Creative Director:Leo Macias Creative, Kevin Zung Art, Rodrigo Guaxupé
Copywriter:Rafael Barreiros
Producer:Rita Vilarim, Emerson Russo, Thiago Loureiro
Planner:Juliana Laporta
Post Production:Burti
Photographer:Ricardo Barcellos
Retoucher:Adriano Idas, Laurêncio Vilela
Print Producer:Artfix
Account:Amanda Sampaio, Leila Correia, Gabriela Borges
Art Buyer:Selma Momosse, Natalia Souza
Media:Iuri Maia, Marcela Isa
Operation Coordinatior:Rose Ramalho