大眾途觀:放出心中野獸
文/Missa@TOPYS
就是厭倦城市的紅燈、限速、禁拐、占道…
想去的地方,就應該無所羈絆的前往,借著途觀的風馳電掣,我的狂野不再掩藏!
大眾兩系列ad,牢籠篇+狂野篇,前后出街,相輔相成。
自然、自由、速度、野性是人類潛存的欲望,牢籠也禁錮不住狂野的心!

Escape the city. The Volkswagen Tiguan.(逃離城市,大眾途觀)
與獅齊怒,與狼共舞,一路直往平川與深林,徹底放出心中猛獸!大眾途觀suv帶來的越野感受,像被瞬間拉進原生野外,霸氣側(cè)漏。(平面貓與獅,狗與狼的并肩危坐,萌點中帶有幾分逼格的高大上啊)
Discover your wild side. The Volkswagen Tiguan.(發(fā)現(xiàn)你的狂野一面,大眾途觀)
牢籠篇:
Advertising Agency: DDB, Moscow, Russia
Creative director: Holger Paasch
Art directors: Holger Paasch, Alexey Sanzharovskiy, Anton Volovsky
Copywriters: Holger Paasch, Aleksandr Bozhko, Andrey Lee
Designer: Julia Artamonova
Account Director: Deem Muratov
Post production Agency: Belle Ville Creative Production
Creative producer: Egor Mikhaylov
Art Director: Aleksey Soroka
Digital artists: Nikita Stepanov, Sergey Klyosov
Advertising
Agency: DDB, Moscow, Russia
Creative Director: Holger Paasch
Art Directors: Holger Paasch, Alexey Sanzharovskiy
Copywriters: Holger Paasch, Aleksandr Bozhko
Photographer: Sergey Klyosov
Post production Agency: Belle Ville Creative Production
Creative producer: Egor Mikhaylov
Senior Art Director: Aleksey Soroka
Digital artists: Nikita Stepanov, Sergey Klyosov, Sergey Brezhnev
Photographer: Sergey Klyosov
Published: April 2014
