大眾途觀：放出心中野獸
文/Missa@TOPYS
就是厭倦城市的紅燈、限速、禁拐、占道…
想去的地方，就應(yīng)該無所羈絆的前往，借著途觀的風(fēng)馳電掣，我的狂野不再掩藏！
大眾兩系列ad，牢籠篇+狂野篇，前后出街，相輔相成。
自然、自由、速度、野性是人類潛存的欲望，牢籠也禁錮不住狂野的心！
Escape the city. The Volkswagen Tiguan.（逃離城市，大眾途觀）
與獅齊怒，與狼共舞，一路直往平川與深林，徹底放出心中猛獸！大眾途觀suv帶來的越野感受，像被瞬間拉進(jìn)原生野外，霸氣側(cè)漏。（平面貓與獅，狗與狼的并肩危坐，萌點(diǎn)中帶有幾分逼格的高大上?。?/span>
Discover your wild side. The Volkswagen Tiguan.（發(fā)現(xiàn)你的狂野一面，大眾途觀）
牢籠篇：
Advertising Agency: DDB, Moscow, Russia
Creative director: Holger Paasch
Art directors: Holger Paasch, Alexey Sanzharovskiy, Anton Volovsky
Copywriters: Holger Paasch, Aleksandr Bozhko, Andrey Lee
Designer: Julia Artamonova
Account Director: Deem Muratov
Post production Agency: Belle Ville Creative Production
Creative producer: Egor Mikhaylov
Art Director: Aleksey Soroka
Digital artists: Nikita Stepanov, Sergey Klyosov
Advertising
Agency: DDB, Moscow, Russia
Creative Director: Holger Paasch
Art Directors: Holger Paasch, Alexey Sanzharovskiy
Copywriters: Holger Paasch, Aleksandr Bozhko
Photographer: Sergey Klyosov
Post production Agency: Belle Ville Creative Production
Creative producer: Egor Mikhaylov
Senior Art Director: Aleksey Soroka
Digital artists: Nikita Stepanov, Sergey Klyosov, Sergey Brezhnev
Photographer: Sergey Klyosov
Published: April 2014
