CANNES, 23 June 2014 – Y&R China has brought home a total of ten Cannes Lions, one Gold, three Silver and three Bronze for Y&R Beijing, two Silver and one Bronze for Y&R Shanghai.

揚羅必凱中國在2014年戛納創(chuàng)意節(jié)中共收獲十座戛納獅子，北京公司獲得1金3銀3銅，上海公司獲得2銀1銅。

This ten Lions out of forty-five Shortlists haul is Y&R China’s best ever performance at Cannes; Y&R is China’s most-awarded agency for the second year running.

十座戛納獅子來自最初的45件入圍成就了揚羅必凱中國在戛納的最優(yōu)秀戰(zhàn)績,揚羅必凱在中國區(qū)連續(xù)兩年蟬聯(lián)戛納表現(xiàn)最佳廣告創(chuàng)意公司。

Y&R Beijing’s seven Lions 2014 were awarded to the ‘MIC’, ‘STAGES’ and ‘10M2 OF LOVE’ campaigns for clients Penguin China and UNICEF China.

揚羅必凱北京公司榮獲得七座戛納獅子出自于為企鵝出版集團的創(chuàng)作的‘麥克風(fēng)’系列，‘成長’系列以及聯(lián)合國兒童基金會的‘母愛十平方’廣告活動。

‘MIC’ campaign has the very iconic penguins walking into classic stories and capturing the audio from within the action. The ‘STAGES’ campaign vividly depicts Ladybird as a new children’s book brand available for kids at different ages. ‘10M2 OF LOVE’ promotes the importance of breastfeeding by calling on organizations, companies and institutions to help create much-needed spaces for mothers to breastfeed their babies.

‘麥克風(fēng)’系列作品利用標(biāo)志性的企鵝巧妙地穿梭在各種經(jīng)典故事現(xiàn)場中收錄原聲。‘成長’系列作品向觀眾栩栩如生的描繪了花大姐兒童圖書品牌為不同年齡段的兒童們而生的產(chǎn)品?！笎凼椒健蛭覀兎e極推廣母乳喂養(yǎng)的重要性，同時呼吁社會各界企事業(yè)單位，公司，商場店商能夠設(shè)計提供一個為方便母乳喂養(yǎng)場所環(huán)境。

Y&R Shanghai’s three Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power of Color’ campaigns for clients Zhang Xiao Quan and Pantone. ‘A Cut Above’ creates a piece of Chinese landscape art, intricately sliced and cut out of the very meat itself, therefore illustrating the knives’ sharpness and precision. ‘The Power of Color’ uses huge PANTONE color swatches with their own unique color numbers, combining the uniqueness of the color with small sections of well-known cartoon characters.

揚羅必凱上海公司的三座戛納獅子分別出自于為中華老字號張小泉品牌創(chuàng)作的‘游刃有余’和潘通色卡‘色彩的力量’創(chuàng)意作品。其中‘游刃有余’創(chuàng)意作品為觀眾展示了一副中國山水畫藝術(shù)，而畫卷則是由張小泉的刀具真實切片而成，從而淋漓盡致的體現(xiàn)張小泉刀具的鋒利和精準(zhǔn)?！实牧α俊? 利用大幅的潘通顏色與它們唯一的顏色色值搭配，使得顏色的唯一性與部分著名卡通人物角色結(jié)合起來。

The total ten Lions follow a stunning forty-five shortlists announced earlier last week.

上周初宣布了45件入圍以及上周末圓滿落幕的戛納盛典宣布了揚羅必凱中國在本屆創(chuàng)意節(jié)中共收獲十座戛納獅子的出色成績！

Commenting on the wins, Y&R Greater China CCO Nils Andersson said, “We have remained true to our chosen beliefs and all our hard work has paid off, proving that perseverance is so important in overcoming challenges.”

揚羅必凱中國區(qū)首席創(chuàng)意官Nils Andersson先生在評論揚羅必凱中國在本屆戛納創(chuàng)意節(jié)中取得的卓越戰(zhàn)績時說道，“我們一直堅信我們所選擇的（這條路），我們的努力終于得到回報，證明在面對困難和克服困難時堅持不懈是何等重要。”