文/Aoi @TOPYS

小編沒有熬夜刷9月9日蘋果新品發(fā)布會(huì)，所以不知道大會(huì)開幕之前播放的這支官方視頻有否曝光。視頻以“Perspective 視角”為題，內(nèi)容還是老生常談的非同凡想（different）、改變（change）等等，但在表現(xiàn)手法上我們看到了突破（也是沒辦法的事，舊套路都被宜家玩壞了），運(yùn)用了視覺錯(cuò)位設(shè)計(jì)，娓娓道來卻又直指人心。

【TOPYS】也玩視覺錯(cuò)位，蘋果新品發(fā)布會(huì)開幕視頻

Here is to those who have always seen things differently

The ones who follow a vision,not a path

while others perceive  first as valuable,
you value the first thing that actually matters

while others are distracted by the new,
you focus on the significance of a whole new take.

Even before you could see how change things,
you never doubted we would.

And then we did together.
Again and Again and Again.

Relentless Optimism
is what moves the world forward.

So, keep seeing things Differently
Keep trusting there is always Another Way, A Better Way. A Bigger Way

One that lifts up humanity.
Break down our barriers.
And heals the landscape.

You are the difference between the world as it was and the Better Place it will become

And
Different is the one thing about us that will always be the same.


原創(chuàng)譯文：

致那些永遠(yuǎn)以非同凡想視角看待事物的人,
那些不甘于循規(guī)蹈矩，而一直追逐理想的人.

當(dāng)其他人都以利益為先,
你卻能時(shí)刻專注于重要的事物;

當(dāng)其他人滿眼為各種新鮮事物所占據(jù),
你卻能從各種新鮮現(xiàn)象中洞悉獨(dú)特意義;

即便你早已察覺創(chuàng)造改變的方法，
你卻依然相信團(tuán)隊(duì)一起努力的力量會(huì)更大，從未懷疑.

于是，我們并肩探索，不斷嘗試，力求改變,
一次又一次，一次又一次.

永葆樂觀,
才能有力量推動(dòng)世界前行.

所以，請(qǐng)一直保持以非同凡想視角看待一切事物,
永遠(yuǎn)相信，一定會(huì)有另一條道路（方法），另一條更好的道路（方法），更寬廣（更具逼格）的道路 (方法)。

那些致力于——
弘揚(yáng)人性，
破除障礙
修繕?biāo){圖
的人

你們能夠打破陳規(guī)，創(chuàng)造改變，將世界推向一個(gè)更美好的全新之境。

保持非同凡想，是我們唯一也是永遠(yuǎn)堅(jiān)持不變的視角。

翻譯：Vivian.P@dmunion.com
轉(zhuǎn)載自數(shù)英網(wǎng)DIGITALING

延伸閱讀：

幾乎是毫無疑問地蘋果的靈感來自哪里了——

OK GO：這么會(huì)拍MV，不做廣告可惜了！

簡約，不簡單。蘋果設(shè)計(jì)，來自加州。