John Lewis:小公舉讓她熊吧,買了保險就不會辣么碎心了~
文/Missa@TOPYS
廣告有三寶:萌寶、兩性、勵志不得了!
想要點擊率:萌、腐、賤一個不能少!
當肉嘟嘟的的小公舉一臉傲嬌擺起舞步的剎那,John Lewis就已經(jīng)成功了一半!緊接著我們幸災(zāi)樂禍地看著小公舉熊熊地把小家當成舞臺與道具,沙發(fā)、桌子、窗簾、小車、植物,杯子,墻畫等跟著亂顫,各種驚心動魄,小公舉‘摧枯拉朽’的功力也逐漸爐火純青,縱情投入,瀟灑流暢,樂止舞畢感謝觀看。
這是John Lewis家庭保險廣告,你是否看著旋轉(zhuǎn)的杯子,墻畫緊張地不得了,這是一個與熊孩子之間的戰(zhàn)役,你還是默默買一份保險投降吧!
John Lewis:小公舉讓她熊吧,買了保險就不會辣么碎心了~
Advertising Agency: Adam&EveDDB, London, UK
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim
Copywriter: Jo Cresswell
Art director: SianCoole
Planner: Tom Sussman
Media agency: Manning Gottlieb OMD
Media planner: James Parnum
Production company: Blink
Director: Dougal Wilson
Editor: Joe Guest / Final Cut
Post Production: MPC
VFX Supervisor: Tom Harding
Colourist: Jean Clement-Soret
Executive Producer: Julie Evans
Post Producer: Hannah Ruddleston
Soundtrack name and composer: Tiny Dancer – Elton John
Audio post-production: Anthony Moore / Factory
