文/Missa@TOPYS

二手車買賣時，賣主的內(nèi)心是忐忑的，賣的少割肉，不過也沒底氣叫高價！因此一個客觀評估二手車的服務，對于二手車主可謂一解心頭大惑，買賣不再迷迷糊糊就范！

為了宣傳其「中古車快速估價服務」，臺灣車咕嚕打造有史以來第一臺即時估價卡車- Price Scanner，上街頭和車主直接互動，為形形色色的車子一秒估出市場成交價格。如此神奇的「瞬間估價」，不僅帶給車主樂趣與驚喜，也立即引起路上民眾討論與注目。

這支創(chuàng)新、充滿科技感的創(chuàng)意廣告，充分展現(xiàn)車咕嚕的企業(yè)使命：運用「科技」改革中古車市場，希望從此讓中古車買賣資訊更透明、消費者買賣中古車時更安心。（在日本、臺灣，“中古”泛指“舊的““二手的”，“中古車”是指“二手車”、“舊車”的意思。）

車咕嚕Kagulu：車價快速估, 買賣不度估    

廣告一推出，即在Facebook快速地病毒擴散開來，在網(wǎng)友及媒體間皆大獲好評，甚至獲得國際媒體主動報導與邀訪。Creativity 和 AdAge 并將此互動廣告評為Top5 Best Brand Idea of the Week的Top1。

Agency:  Brandsugar, PARTY NY
Digital Production: PARTY NY
Creative Director: Masashi Kawamura, Lilila Chen, Jamie Carreiro
Tech Director: Qanta Shimizu, Jamie Carreiro
Art Director & Animator: Eiji Muroichi
Copywriter: Lilila Chen, Shaun Su, Tobey Chen
Producer: Jamie Nami Kim, Teng Chao-Ming, Tobey Chen,
Account Manager: Lilila Chen
Film Director: Ou Che Lun
Producer: Anas Chao, Tseng Yu Chun
Line Producer: Kevin Shi Sheng
Director of Photography: Kedy Yu
B Cam Operator: Bai Jie Li, Saint Lin
C Cam Operator: Chiu Hsiao Chang
Camera Assistants: Chen Mu Rong, Danny Wang, Chang Wei Ting, Sevenguns
Production Assistants: Hsieh Pei Fen, Liu Shao En, Chang Ya Chun, Ouyang Lun, Chiu Yung Hsiang, Du Tsong Han, Lee Tsung Hsuin
Sound Engineer: Chen Yung
Makeup Artist: Pearl Kwok
Casting: Claude Ku
Transportation: Liao San Motorcade
Truck Rental: Moving Stage
Truck Operator: Jimmy Ge
LED Screen: Bilis
Sound Design: AMP Amsterdam
Editor: Ken Rosenberg (Cosmos Street)