文/淺倉(cāng)@TOPYS

Purdy是一家專賣繪畫筆刷的品牌。他們的戶外廣告非常有意思，不用噴繪，不用打印，而是直接選用一支Purdy XL號(hào)筆刷，在紐約街道上刷出來(lái)一塊特別的平面“海報(bào)”。

重點(diǎn)是，他們故意避開(kāi)那些平滑完整的地方，而是選擇覆蓋盡可能多的雜物，包括自行車、梯子、窗戶、垃圾桶，還有一只鴿子……好吧鴿子確實(shí)是假的?！昂?bào)”之內(nèi)的物品全都被漆上了黃色，并配以廣告信息，以此來(lái)表示Purdy筆刷可以輕松在磚、玻璃、木材、金屬、塑料凳任何材質(zhì)上揮毫漆色。

Purdy還用小號(hào)筆刷創(chuàng)作了磚縫海報(bào)。

讓產(chǎn)品本身直接參與廣告制作，已是靈活作業(yè)，把制作過(guò)程拍攝下來(lái)，就成了TVC宣傳片，真是很會(huì)省事兒??！

無(wú)所不刷的Purdy筆刷

Client: The Sherwin-Williams Co.
Brand: Purdy
Contact: Ian Gresham
Senior Vice President of Marketing, Diversified Brands
Agency: Deutsch
Executive Creative Director: Menno Kluin
Creative Directors: Sam Shepherd, Frank Cartagena
Project Manager: Marea Grossman
Art Director: Ilana Wolstein
Art Director Intern: Sudarshan Waghmare
Copywriter: Fanny Josefsson
Copywriter Intern: Joy Chakravorty
Associate Design Director: Brian Gartside
Director of Print & Art Production: Sarah Manna
Designer: Belen La Rivera
Producer: Heather Black
Set Design: Latisha Duarte
Retoucher: Brian French
Editor: Aaron Schillinger
Shoot Location: Brooklyn, NY & Cleveland, OH
Additional Credits:
Group Account Director: Tyler Helms
Account Director: Lisa Chad
Account Supervisor: Mark Donohue