All dressed up and nowhere to go
                        Fashion ads are all about cool detachment, but in this
                        fashion-spoofing anti-smoking work from Foote Cone &
                        Belding in Singapore, the detachment and the chill are
                        brought on by death itself―which has caught the model
                        shown here in a curious Civil War battlefield-type pose.
                        Other headlines in the series: “Lung cancer doesn’t go
                        with Christian Dior” and “Out: cervical cancer. In:
                        tulle.” The ads send viewers to a Web site, Get Fresh,
                        that has a completely different vibe―sunny and
                        cartoony―and includes chatty blogs by ex-smokers. Via
                        Coloribus.