Geico的廣告又來了，誰快進(jìn)我跟誰急！
文/淺倉@TOPYS
去年保險(xiǎn)公司Geico出了一系列木頭人廣告，讓你舍不得快進(jìn)，不僅被Adweek認(rèn)為是2015最棒的campaign，還一舉拿下戛納大獎(jiǎng)。延續(xù)同一個(gè)Unskippable（無法跳過）的campaign，今年的廣告形式有所不同，由于Youtube的15秒片頭不再有跳過廣告的按鈕，這一次Geico索性自己主動跳過關(guān)鍵劇情，只給你看開頭和一個(gè)出乎意料的結(jié)尾。
顯然，又是以退為進(jìn)，觀眾的好奇心再次被引爆了。
（由于youtube視頻上的快捷鍵無法照搬，只能手動點(diǎn)開觀看完整劇情咯?。?/span>
人釣魚，怎么卻被魚釣了呢？
人熊之戀？不忍直視??！
就看這一點(diǎn)完全摸不著頭腦??！
說實(shí)話，唯獨(dú)電梯這一支，看了完整劇情依然沒懂是在干什么……
不管怎么說，Geico總是有辦法讓你看完所有劇情，能點(diǎn)跳過時(shí)是觀眾不愿點(diǎn)，主動給跳過了觀眾又自覺點(diǎn)開看，不強(qiáng)迫你的意愿，更不強(qiáng)奸你的眼球，用跳脫的創(chuàng)意挑逗觀眾好奇心，從而掌握主動權(quán)，這才是最值得學(xué)習(xí)的地方。
CREDITS
Client: Geico
Vice President, Marketing: Ted Ward
Senior Director, Marketing: Amy Furman
Director, Marketing Media Advertising: Bill Brower
Sr. Mgr., Broadcast, Outdoor, Print & Sports Marketing: Melissa Halicy
Marketing Supervisor: Mike Grant
Marketing Buyer: Tom Perlozzo
Marketing Buyer: Brighid Griffin
Marketing Coordinator: Julia Nass
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Group Creative Director: Wade Alger
Creative Director (copywriter): Neel Williams
Associate Creative Director (art director): Mauricio Mazzariol
Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Executive: Allison Hensley
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company: Furlined
Director: Nick Ball
President: Diane McArter
Senior Executive Producer: David Thorne
Executive Producer: David Richards
Producer: Jason Gilbert
Editorial Company: Cut + Run
Executive Producer: Carr Schilling
Producer: Annabelle Dunbar-Whittaker
Editor: Frank Effron
Assistant Editor: Brian Meagher
Telecine: MPC
Colorist: Ricky Gausis
Animation/VFX: MPC
Executive Producer: Lexi Stern
Senior Producer: Juliet Tierney
Production Coordinator: Valentina Cokonis
Line Producer: Deepanjali Singh
VFX Supervisor: Gizmo Rivera
VFX Supervisor/Nuke Lead: Jim Spratling
Comp/Prep Lead: Avinash Bhandary
Roto Lead: Sivakumar R
Music: Black Iris
Executive Producer: Jon Spencer
Senior Producer: Amanda Patterson
Executive Creative Director: Justin Bailey
Creative Director: Rich Stine
Composer: Justin Bailey
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus, Mike O'Connor
