WU KE XING 五顆星
文/1983ASIA
WuKeXing is a premium art
formative education (publishing) house, which helps children to build a
healthy-positive life by offering fully experiencing opportunities in
their drawing books. Differentiate from the force-feed style art
training centers on market today, WuKeXing exhales their creativity
thinking based on kid’s real need.
“Studying
is as fun as making friends” is the design inspiration for this
program. Five lovely kids who play different personalities will feed
into the five-pointed star as the brand element. In order to set up the
whole branding experience to the audience, this visual concept is
applying in stationary, daily-use, fashion wearing, space., ect.
五顆星是一家以繪本為工具通過對(duì)孩子進(jìn)行全方位立體體驗(yàn)從而樹立其健康積極的人生觀，與良好的藝術(shù)修養(yǎng)的高等美術(shù)啟蒙教育（出版）機(jī)構(gòu)。設(shè)計(jì)希望區(qū)別于市面上填鴨式兒童興趣班的形象定位，因此決定以“孩子”為核心進(jìn)行發(fā)散性創(chuàng)想思維。
“學(xué)習(xí)就像交朋友那么有趣”是此次設(shè)計(jì)的宗旨；品牌形象以“星星”為元素，設(shè)計(jì)成五位性格各異，有趣可愛的小朋友。并將此套生動(dòng)活潑的視覺延展到文具，日常用品，服裝，空間......等，建立完整的品牌體驗(yàn)；讓孩子在各種互動(dòng)學(xué)習(xí)中成長。
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