YUK CHOY HIGH SCHOOL 育才獨(dú)中
文/1983ASIA
Yuk
Choy High School is the high school which was founded by local Chinese
in Malaysia. With one hundred years history as the foundation, this
school is focus on quality of whole person development.
The
school has a long history of hiding a lot of exciting stories. These
love memories are growing footsteps of children and also the precious of
cultivate healthy values.
We
are the story' is the design point proposed by 1983ASIA. The story is
not just about the great spirit of Nanyang Chinese defending their
mother tongue in foreign land. It is also the the end-result of soul and
the emotional connection between past and future. The flower and grass
of the school, the rain drops,the sweat on the pitch with water, a
corner of the library, the self-study in the afternoon, the blue sky
shadow, the attitude of the practice and the happy graduation trip
etc.These are all the charm of YukChoy.
Thus,
design doesn't need a comprehensive innovation. It's about thinking how
to preserve these precious humanistic value, and inject fresh energy to
the brand, in order to build a bridge to connect the heart.
育才獨(dú)中（全名：霹靂育才獨(dú)立中學(xué)），是馬來西亞一所由當(dāng)?shù)厝A人民辦，以百年校史為基石，注重全人品質(zhì)發(fā)展的中學(xué)。
一所歷史悠久的學(xué)校潛藏著許多扣人心弦的故事，這些以愛為核心的回憶，是孩子成長的腳印，同時(shí)也是培養(yǎng)健康價(jià)值觀的珍貴養(yǎng)分。
“我
們就是故事”是1983
ASIA提出的設(shè)計(jì)觀點(diǎn)。故事講述的不只是南洋華人在異地勇敢捍衛(wèi)母語的偉大精神，更是你我他的心靈歸宿，過去與未來的情感聯(lián)系。學(xué)校的一花一草，雨聲點(diǎn)
滴，球場上的汗與水，圖書館的某個(gè)角落，那個(gè)自習(xí)的下午，藍(lán)天樹影，練習(xí)的姿態(tài)，畢業(yè)旅行的打鬧嬉戲……這些都是育才獨(dú)中的魅力所在。
因此，設(shè)計(jì)需要做的并非全面的革新，而是思考如何保存這些珍貴的人文價(jià)值，并為品牌注入新鮮的活力，構(gòu)建心靈間緊密相連的橋梁。
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