FENG HE 風(fēng)鶴
文/1983ASIA
'Feng
He' is an independent research and development of high-end new Chinese
home brand, which mainly use copper,wood,stone as the material. It's
products include lamps / crafts / small furniture, etc.
1983ASIA will use the traditional Chinese theory 'the wonders of natural beauty are boundless, lofty attitude as cloudy heart and crane eye' to interpretate 'Feng He'.
'Wind' is abstract phenomenon of air flow. It needs to be functioned on an object while performance.
In Chinese culture, 'wind' also embodies the Chinese people's wisdom and elegant , such as book of songs' wind,elegant and praise, etc.
'Crane' is a figurative animal, crane enjoy a high position in eastern culture paticularly. Especially red-crowned crane, it's a symbol of longevity, good luck and elegance. And red-crowned crane used to be linked with the immortals, also known as 'immortal crane'.
“風(fēng)鶴”是以銅/木/石元素為主要材料, 囊括燈具/工藝品/小家具等種類, 自主研發(fā)的中高端新中式家居品牌。
1983ASIA will use the traditional Chinese theory 'the wonders of natural beauty are boundless, lofty attitude as cloudy heart and crane eye' to interpretate 'Feng He'.
'Wind' is abstract phenomenon of air flow. It needs to be functioned on an object while performance.
In Chinese culture, 'wind' also embodies the Chinese people's wisdom and elegant , such as book of songs' wind,elegant and praise, etc.
'Crane' is a figurative animal, crane enjoy a high position in eastern culture paticularly. Especially red-crowned crane, it's a symbol of longevity, good luck and elegance. And red-crowned crane used to be linked with the immortals, also known as 'immortal crane'.
1983ASIA
combined abstract and figurative representation technique of
expression, designed a morbidezza and windy cursive font. We also
re-paint the dance with wind image of 'auspicious crane', which learns
from the antient paintings. This design has formed an unspeakablely
oriental charm. In order to put art and culture into the brand, we make
bold attempt to interpret the traditional Chines theory 'there are
pictures in the book, there is a book in the picture', and combined some
simple and neat modern text design together.
With the heart of the world to do the thing, to set the beauty of the world to add endless beauty.
Let's digging into this charmy cultural , let it reappear at present.
1983ASIA以“風(fēng)月無邊，鶴眼云心”詮釋“風(fēng)鶴”
“風(fēng)”是空氣流動的抽象現(xiàn)象，表現(xiàn)時需要作用在物體之上才能產(chǎn)生效果，在中國文化中“風(fēng)”又體現(xiàn)著中國人的智慧和優(yōu)雅的情調(diào),如詩經(jīng)的風(fēng)/雅/頌等。
“鶴”是具象的動物，特別在東方文化中有崇高的地位,尤其丹頂鶴, 是長壽,吉祥和高雅的象征,常被與神仙聯(lián)系起來,又稱為“仙鶴”。
1983ASIA
結(jié)合抽象和具象的表現(xiàn)手法，設(shè)計靈動帶風(fēng)的草書字體，并從古畫中汲取養(yǎng)分，重新描繪東方人心中隨風(fēng)起舞的“瑞鶴”形象，形成一股難以言喻的東方魅力！我們
大膽嘗試去詮釋中國人骨子里“書中有畫，畫中有書”的理念，并結(jié)合現(xiàn)代簡潔利落的文字設(shè)計，把藝術(shù)與文化注入品牌之中。
以出世之心做入世之事，以集美之物添無盡之美！
讓我們一起挖掘這份文化魅力，讓他重現(xiàn)我們眼前！
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