文/淺倉(cāng)@TOPYS

有時(shí)候，認(rèn)認(rèn)真真地想創(chuàng)意還不如隨隨便便靈機(jī)一動(dòng)。

怎么讓超市里的冷凍魚看起來更新鮮？讓它動(dòng)唄！

怎么想的？懶得想唄！

當(dāng)然，這并不是利用了宇宙高精尖保鮮科技讓魚存活，也不是死不瞑目的魚兒突然詐尸，只是波蘭Y&R公司在創(chuàng)意實(shí)驗(yàn)室Jacker The Maker和產(chǎn)品制造公司Raymond的協(xié)助下導(dǎo)演的一出惡作劇：看起來不過是魚裝在盒子里，但只要有顧客一靠近，盒子里的無線傳感器就即刻被激活，魚就“活”了，搖頭擺尾像極了剛被捕捉上岸的樣子。

這么“活”蹦亂跳的有趣體驗(yàn)，我樂意被騙！

為了便于傳播，Y&R把顧客不小心激“活”鯛魚、鯖魚、羅非魚的過程放到了網(wǎng)站上。

下面這個(gè)視頻揭穿了他們的惡作劇。

超市里的魚“活”了！

CREDITS
Client: Mila
Agency: Y&R Poland
Executive Creative Director: Luis Tauffer
EVP, Global Director of Creative Operations: Paul Schulman
Copywriter: Luis Tauffer
Art Director: Tomaz Wozniak
Art Director: Piotr Jakubowski
Copywriter: Michal Konert
Account Manager: Paula Gurgul
Managing Partner/Y&R Mobile: Romek Lubczynski
Web Developer: Adam Karpowicz
Managing Partner/Labstore: Grzegorz Sierzputowski
CEO: Micha? Kazimierczak
Chief Creative Officer/Y&R Europe: Jaime Mandelbaum 

Creative Lab: Jack the Maker
Technological development

Production Company: Raymond
Head of Production: Piotr Owsianka
Agency Producer: Agnieszka Fatek / Jan Deluga / Micha? Zamencki
Print Producer: Rafal Pawela
DTP: Darek Kurnikowski
Video Director: Piotr Janowski
DOP: Lukasz Gutt, Sebastian Kniza
Set designer: Paulina Szpila
Photographer: Katarzyna Hryciow /Jacek Kolodziejski/ Anna Loskiewicz
Video Editor: Ziemowit Jaworski/ Stephan Stefanski/ Jan Taras
Video Production: Mniam TV
Post Production: Badi Badi